ePerformance Observatory

News

Special focus on the results of the e-commerce High-Tech survey

The current economic climate does not seem to be taking as much of a toll on e-commerce as it is on other business sectors. Online sales for January and February 2009 grew by over 15% on the previous year, even if differences between sectors have been observed (IMRG – Capgemini).
However, detailed results of the e-Performance Observatory show how much room for straightforward improvement is actually available with maximum potential return!

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Cash in on lost opportunities

With only 30% of people completing the task online of purchasing a Plasma TV, there are many reasons to look for improvements to cash in…

Online customer service

Clearly a very strong asset to secure clients for all e-commerce players. Find out issues impacting the use experience while navigating…

09/02/2009

e-commerce High tech in Europe

In 2008, the technical goods market faced all across Europe a fierce price competition. In this business, in each country, internet has become a significant distribution channel grasping more than 15 % of market share in the UK and Germany and 10 % in France (according to GfK). The size and brand awareness of the main e-commerce players in the high-tech industry in Europe provide a very solid ground for the Observatory to focus on their performance evaluated by their users…

26/09/2008

Online supermarkets in France

It’s a first in all senses of the term. In evaluating the strengths and weaknesses of France’s five leading online supermarkets using information gathered about the customer experience of 1,000 online consumers, the Observatory has been able to gain insight into the performance of the internet as a sales medium. With an average performance rate of 55% or just over half of web surfers succeeding in achieving the assigned tasks, it looks like there’s a lot of optimisation work to be done...