The e-Performance Observatory offers a 360° vision of the strengths and weaknesses of rival Websites, providing a comparative frame of reference. Therefore, it evaluates the optimisation potential within the existing web sites to secure customer satisfaction, key driver to develop loyalty.

Performance and user satisfaction : a goal at reach

“How many people who visit these sites actually do not find what they came to look for despite the information / product being there?”

By identifying the obstacles that arise within the customer itinerary while navigating, companies can optimise their existing website in a profitable way based on reliable data relevant to understand user experience drivers.

Quality of the customer experience: a tried and tested driver of loyalty

The main priorities of marketing departments nowadays are determining the effectiveness of their actions and building customer loyalty.

This demonstrates the importance of measuring the performance of the internet as a medium. Focusing on upgrading measures to improve the most critical points of the user experience can have a significant impact in terms of sales, considering the level of investment required.

The complexity of the Internet “black box” under a new light

Observing and analysing, on a large scale, users’ behaviours illustrate the specifics of the navigation induced by the web site. Mixed with existing data already available to assess Internet “performance” and positioning, metrics produced via a quantitative behavioural analysis enable to grasp the complexity of the actual user experience in order to pinpoint immediate drivers for optimisation of existing websites.

Propose a new reference frame to Web players.

The e-Performance Observatory brings new information to different strategic metrics in order to:

better understand audience and Web analysis data to turn the snapshots into a movie to actually visualise behaviours.

prioritise and judge optimisation projects by matching strategic goals with the reality of the user experience drivers.