Pourquoi les cyberMarchés ?

titrecyber

This first edition of the e-Performance Observatory, concerns identifying a business sector with a certain background on the Internet, made up of clearly defined actors. To make a relevant comparison, the actors studied had to have homogenous offers in terms of positioning and target. The cybermarket sector met these criteria and was therefore selected.

ID card of focused cybermarkets:

Created: 2001
References: 5.500 references, food and non food
Delivery coverage: Paris, Lyon, Toulouse, Lille, Marseille (2009)

Created: Retail website of Franprix and Leader Price created in 2007
References: 4.500 references, essentially foods
Delivery coverage: Paris and its suburb

Created: Cora's retail website, created in 2000
References: 50.000 references, food and non food
Delivery coverage: Paris and Lyon and their suburbs

Created: Bought back by Carrefour, created in 1999
References: 8.000 references, food and non food
Delivery coverage: Paris and 6 large cities in France and their suburbs

Created: Created by Galeries Lafayette in 1985, on Minitel
References: 8.500 references, food and non food
Delivery coverage: Paris, suburbs and rest of France via Chronopost