Les resultats

Performance mesurée

This first edition of thee-Performance Observatory applied to cybermarkets is very revealing.

Through comparing site performance measures for key tasks with participants’ declarative and perceptive elements it is possible to identify and prioritise optimisation projects.

On the Internet, customer behaviour carries a lot of unknown elements and is complicated to understand: which detail is important for a user in such or such a context?

In terms of behaviour, different components play a positive or negative role to help and accompany the user throughout his/her navigation, or to affect his/her ability to successfully perform a given task.

With an overall average performance rate of 55 %, this means that, on average, barely one participant in two managed to perform the tasks given to him/her.

Performed task	Average measure	Confidence interval
Average measured performance	55% *	52 % - 58 %
Order several specific products.	Detailed results are available on demand.
Creating a shopping list from a basket.
Adding new products to the basket.
Making an order (stopping before payment, after selecting the day and time of delivery).
Modifying elements on the shopping list created.
Searching for information to make a product complaint.